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Find schools offering marketing programs Event marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together.
If executed successfully, event marketing will provide each of them with an experience that will resonate in their minds.
Event marketing is entering a guerrilla era where the physical and the virtual cross paths, offering new options for marketing professionals who create buzz over a service or product.
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What is Event Marketing? Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.
Brands use event marketing entertainment like shows, contests, or parties to reach consumers through direct hand-to-hand sampling or interactive displays. A discount, free sample, charity alignment, or fun event will make customers feel like they are receiving a benefit and not just attending a live-action commercial.
In contrast to traditional advertising, which blasts millions of consumers with the same general television, radio or billboard message, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions.
By finding an opportunity to interact with the right demographic of people — both current customers and prospective buyers — a brand can build favorable impressions and long-lasting relationships. The best, most creative events create interactions that not only reflect positively on the brand at the time, but generate a buzz long after the event is over.
As long as a business is able to track and identify their target audience, they can find a way to appeal directly to them. For example, if a company sells sporting products, they can market at a sporting event. If they sell technology products, they can offer demonstrations of the latest and greatest technologies at a convention event.
For example, a company that manufactures a medication for high blood pressure could set up a machine that takes blood pressure readings next to a booth supplying literature on their drug. Additionally, many other companies now participate in the event, with branded mascot balloons joining the annual parade.
How is an Event Marketing plan developed and employed? By approaching each event as a separate chance to make an impression, a brand can tailor their efforts to best impact each audience.
First, the company should consider the personality that their brand is trying to convey. Second, company must keep their target audiences in mind.
See also Event Marketing Third, companies need to consider what lasting impression they wish to leave on their audience. Many people remember the Sony campaign where the company dropped — and filmed —bouncy balls on the streets of San Francisco in order to advertise the color display their new Bravia LCD television was capable of.
Brands can impress event crowds through a variety of creative tactics, not just sheer visual appeal. For example, one tactic that brands use is to create an event within an event. The idea is to create a compelling reason for patrons to stop and explore your brand, not just another booth for them to walk past.
At the Sundance film festival, Ray Ban sunglasses put on a truth-or-dare themed campaign, which was fun for participants and also translated into social media shares after the event was over. Event marketing can also be much more subtle — many companies use QR codes on their posters and branding materials that work to integrate physical and virtual branding.
These QR codes can lead users to mobile sites offering discounts and special offers on physical products.Contact McDonalds Customer Service. Find McDonalds Customer Support, Phone Number, Email Address, Customer Care Returns Fax, Number, Chat and McDonalds FAQ.
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