Tweet Shares A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it.
Contact You are here: Duolit is on hiatus, but please feel free to explore our extensive archive of posts and our free Weekend Book Marketing Makeover. I was two semesters into my third major in college and pretty stoked about learning the core of the skill set I would need to secure a job post-grad.
A lifelong, self-identified writer, I was certain the class would be an easy A and took pity on my classmates for what I assumed were their inferior writing skills. Flash forward to the day my professor handed back our first assignments.
In a flutter of white and red, my very first press release written for a grade dropped onto my desk — covered in blood. It was red ink, but in my eyes it may as well have been blood.
I had committed every single one of them. I mean I did study hard in between football games but it took half the semester for me to get a press release back with only a respectable amount of red ink on it. I say that to say this: Your creative writing experience is as relevant to press release writing as your experience watching Jersey Shore is to solving complex math problems.
And make no mistake, you need to learn. But what happens after you write it? The point of writing it is to send it out to the media to entice them to write a story about you and your book. But where exactly should you send it?
Every penny counts and your designated marketing pennies are better spent in other areas than paid press release services. Sign up, submit your release and take advantage of the features of the free service.
Did we mention that? Do your research and find the relevant reporter or department to send your release to.
Hopefully you can find someone who specifically handles book reviews, but if not just go for a features writer. Think outside the box in terms of how your book could be tied back to the readers. The first press release I sent out for my book was published in my local paper as part of special series they put together on buying local gifts for the holidays.How to Write a Great Press Release: A Sample Press Release Template from If the reporter were only to read the lead of a good press release, he'd have everything he needed to get started.
There's no room for BS, hype or sell. Just the facts. Bad Press Release Lead. Oracle acquired Sun Microsystems in , and since that time Oracle's hardware and software engineers have worked side-by-side to build fully integrated systems and optimized solutions designed to achieve performance levels that are unmatched in the industry.
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